Wholesaling is putting a property under contract at a discount, then assigning that contract to a cash buyer for a fee instead of buying the house yourself. In Florida, wholesalers usually find distressed or off-market homes, secure a signed purchase agreement, and sell their contract rights to an investor who closes on the property.
Public summaries generally describe assigning your own signed purchase contract as legal in Florida, but Chapter 475 limits unlicensed real estate brokerage, so how you market and structure each deal matters. This is general information, not legal advice. Velora is a marketing agency, so ask a Florida real estate attorney about your specific setup.
Many summaries say assigning a contract you hold does not require a license, while acting as a broker for someone else's property can. The line depends on the facts of each deal and on Chapter 475. This is general information, not legal advice. Check with a Florida real estate attorney or the state licensing authority before you start.
Motivated sellers show up as pre-foreclosure owners, probate and inherited property, absentee owners, tired landlords, vacant homes, and tax-delinquent owners. You reach them through targeted ads, lists, and direct outreach, then win the deal by replying fast. Velora runs the campaigns and the follow-up that keeps each seller from going cold.
Off-market properties come from direct marketing to owners who have not listed: ads aimed at your counties and zip codes, outreach to distressed and absentee owners, and fast follow-up when someone replies. Velora builds those campaigns and the speed-to-lead system behind them, so the owners who respond reach you first, not a competitor.
Cash buyers are investors, flippers, and landlords who close without financing. You build a buyer list by capturing buyers from ads, past deals, and networking, then segmenting them by area and price range. Velora sets up the list and the follow-up, so every contract you assign is in front of buyers right away.
Velora prices from its catalog: Growth Systems runs $2,500 to $5,000, Missed-Call Text-Back is $99 a month plus a $350 setup, Database Reactivation is $750 to $1,500, and Paid Media Management starts at $1,500 a month with ad spend billed separately. Your exact plan is set on a free consultation.
As fast as you can, because a motivated seller often contacts several buyers at once. Velora's speed-to-lead system replies by text and call within minutes, and its target is under two minutes, then follows up over several days if the seller goes quiet. Waiting until you are at your desk is how deals go to competitors.
Yes. Paid Media Management covers Facebook, Instagram, and Google ads, starting at $1,500 a month for one channel, with ad spend billed separately. Campaigns can target the Florida counties and zip codes where you want deals, and every response goes into the same follow-up system so no motivated seller goes unanswered.
Yes. Velora Media is based in Manhattan and works with real estate wholesalers across Florida, including Miami, Tampa, Orlando, Jacksonville, and smaller markets. Ads, texting, follow-up, and buyer lists all run online, so the free consultation is booked online and the work does not depend on where your office is.
No. Velora builds around the CRM, dialer, and list tools you already use. If one of them is a real bottleneck, we will tell you and explain why, but we do not push replacements. Your lead data, buyer lists, and automations stay in accounts you own, so switching later never traps your pipeline.
You do. Your ad accounts, lead data, buyer lists, and automations all live in your name. Ongoing support is there if you want it, but the system runs fine without us watching it. If you ever move on, everything you paid for stays with your wholesale business.
Velora Media is a marketing agency, not a law firm. Wholesaling rules in Florida depend on the facts of each deal, and nothing on this page is legal advice. Ask a Florida real estate attorney about your own setup.